From Strength to Strength

  • 2005

    BUILT FOR SUCCESS

    Buss begun by establishing a strategic partnership with Allianz Life Insurance Malaysia Berhad. We were the first to market their Investment-Linked product on a large scale, giving us a significant competitive advantage.

  • 2006

    STRONGER BY THE DAY

    Within a year, our team increased to 111 business partners, achieving a RM4 million in Annualised Life Premium Production together.

  • 2007

    THE NAME OF THE GAME - EXPANSION

    We stretched our reach to 3 other states in Malaysia with offices in Seremban, Penang and Melaka, allowing us to protect and serve more Malaysians than before.

  • 2008

    MILLION-DOLLAR DREAMS

    Introduced the Million Dollars Income Team (MDiT) to our business partners. The goal of this award structure is to help more of our business partners achieve financial security. A Million Dollar Income Team achieves million-dollar dreams, together.

  • 2010

    OUTGROWING & OUTMANEUVERING

    Established a total of 6 offices around the country serving Malaysians in 5 different West Malaysian states, namely Selangor, Negeri Sembilan, Melaka, Johor, and Penang.

  • 2013

    RISING IN THE EAST

    Buss arrived in East Malaysia with the inauguration of our Kota Kinabalu, Sabah in 2012 and Kuching, Sarawak in 2013.

  • 2014

    AWARD WINNING YEAR

    This year, we were honoured with 3 awards from Allianz and added offices in Oasis Square, Ara Damansara and Sungai Petani to cope with our rapid growth. In 10 short years, Buss went from a start-up to becoming the industry leader. Awards: Allianz Investment-Link Million Dollar Agency 2013 Champion 37 Stars Allianz CEO Investment-Linked Hall of Honour Allianz Investment-Linked Top Agency in Prime Care

  • 2015

    TOGETHER, WE ARE STRONGER

    We welcomed a new strategic partnership with Takaful Ikhlas to develop products that serve more segments of the Malaysian demographic. Plus, we are now in Perlis too!

  • 2017

    RECORD BREAKING CHAMPIONS

    Together with our 1372 business partners, we generated RM72 million in Annualised Life Premium Production from Investment-Linked Life Insurance with regular premium, an industry record breaker for a firm like us. Additionally, we maintained our spot as the reigning Champion of Allianz Investment- Link Million Dollar Agency for the 6th year running! We also added Champion of “Anugerah Pembangunan Perniagaan ALC” category year 2016/2017 from Takaful Ikhlas to our list of awards.


RUDI LIM-Website


Rudi Lim

Head of Information Technology Services

Rudi Lim brings over 15 years of dynamic leadership in technology and product development, marked by a distinguished career spanning key roles at prominent organizations including Grab and GovTech. With a track record of spearheading over 30 innovative projects across diverse industries and serving more than 30 million users, Rudi has consistently applied research insights and strategic vision to drive impactful product development processes. His deep expertise in Human Factors has been pivotal in advancing initiatives like electric vehicles and AI to enhance social mobility and quality of life.

As a Principal Product Manager at GovTech, Rudi led R&D initiatives integrating AI Computer Vision to facilitate communication for the hearing-impaired. His leadership catalyzed a forward-thinking culture, fostering solutions that redefine industry standards.

At Buss, his extensive expertise promises to drive technological excellence and innovation in Information Technology Services. His wealth of experience and strategic acumen will play a pivotal role in advancing Buss’ capabilities, fostering growth, and delivering cutting-edge solutions.


ONGCHEOWCHONG


Ong Cheow Chong

Director, Head of Strategic Development

With 20 years of experience, Cheow Chong brings a wealth of knowledge and expertise to Buss Consulting, and is dedicated to helping clients achieve their organizational goals.

Prior to joining Buss Consulting, Cheow Chong held a number of key positions in Agency, Strategy, Finance and Operations at AIA Singapore, Allianz Asia Pacific and Allianz Indonesia, where he spearheaded strategic initiatives to drive growth, operational efficency and profitability.

During his last 8 years as the Head of Agency Strategy & Services at Allianz Indonesia, he played a critical role in transforming the agency that delivered exceptional results and helped the company achieve market leadership.

At Buss Consulting, his track record of success will be an invaluable asset to addressing unique organizational needs & challenges and to capitalize on opportunities for growth & innovation.


Ong@2x


Ong Pin Hean

Advisor

With almost 40 years of experience in the insurance industry, Mr. Ong started his career as a life agent and has since provided his expertise in various senior positions in a few international insurers.

Mr. Ong exudes strategy. Every decision he makes involves a carefully thought-out strategic process. That’s why he always tries to see a broader perspective of his work. Specialising in agency management, planning development, sales and leadership training, he was involved in different insurance start-up projects in China. In his last position as Chief Sales Officer for Allianz Life Insurance Malaysia - in which he has served for 21 years, his contribution has brought the company phenomenal growth and produced the most productive agency in Malaysia.

Making the company perform at full throttle is Mr. Ong’s main focus. He always appreciates constructive feedback that contributes to a positive outcome.


Agnes

Chan Kim Hong, Agnes

Director, General Counsel
Ms Chan is a member of the Malaysian Bar and an associate member of the Chartered Governance Professional of The Chartered Governance Institute. She began her career in 1987 with Messrs Shearn Delamore & Co (Advocates & Solicitors) and then moved on to Messrs Shook Lin & Bok (Advocates & Solicitors). Eventually, she set up her own legal practice under the style of Messrs Azlinda & AgnesChan in 1995. Throughout her career, she has provided advice on various corporate commercial matters and statutory compliances to many multinational companies.

In the years 2011 and 2012, Ms Chan served as the chairperson of the Corporate & Conveyancing Practice Committee of the Kuala Lumpur Bar Committee for two terms.

Furthermore, she was appointed as a member of the Board of Labuan Port Authority on September 29, 2017, and as a member of the Board of the Malaysian Rubber Council on May 30, 2016, by the respective Ministries.