Rudi Lim

Head of Information Technology Services

---

Rudi Lim brings over 15 years of dynamic leadership in technology and product development, marked by a distinguished career spanning key roles at prominent organizations including Grab and GovTech. With a track record of spearheading over 30 innovative projects across diverse industries and serving more than 30 million users, Rudi has consistently applied research insights and strategic vision to drive impactful product development processes. His deep expertise in Human Factors has been pivotal in advancing initiatives like electric vehicles and AI to enhance social mobility and quality of life.

As a Principal Product Manager at GovTech, Rudi led R&D initiatives integrating AI Computer Vision to facilitate communication for the hearing-impaired. His leadership catalyzed a forward-thinking culture, fostering solutions that redefine industry standards.

At Buss, his extensive expertise promises to drive technological excellence and innovation in Information Technology Services. His wealth of experience and strategic acumen will play a pivotal role in advancing Buss’ capabilities, fostering growth, and delivering cutting-edge solutions.

Ong Cheow Chong

Director, Head of Strategic Development

---

With 20 years of experience, Cheow Chong brings a wealth of knowledge and expertise to Buss Consulting, and is dedicated to helping clients achieve their organizational goals.

Prior to joining Buss Consulting, Cheow Chong held a number of key positions in Agency, Strategy, Finance and Operations at AIA Singapore, Allianz Asia Pacific and Allianz Indonesia, where he spearheaded strategic initiatives to drive growth, operational efficency and profitability.

During his last 8 years as the Head of Agency Strategy & Services at Allianz Indonesia, he played a critical role in transforming the agency that delivered exceptional results and helped the company achieve market leadership.

At Buss Consulting, his track record of success will be an invaluable asset to addressing unique organizational needs & challenges and to capitalize on opportunities for growth & innovation.

Ong Pin Hean

Advisor

---

With almost 40 years of experience in the insurance industry, Mr. Ong started his career as a life agent and has since provided his expertise in various senior positions in a few international insurers.

Mr. Ong exudes strategy. Every decision he makes involves a carefully thought-out strategic process. That’s why he always tries to see a broader perspective of his work. Specialising in agency management, planning development, sales and leadership training, he was involved in different insurance start-up projects in China. In his last position as Chief Sales Officer for Allianz Life Insurance Malaysia - in which he has served for 21 years, his contribution has brought the company phenomenal growth and produced the most productive agency in Malaysia.

Making the company perform at full throttle is Mr. Ong’s main focus. He always appreciates constructive feedback that contributes to a positive outcome.

Chan Kim Hong, Agnes

Director, General Counsel

---

Ms Chan is a member of the Malaysian Bar and an associate member of the Chartered Governance Professional of The Chartered Governance Institute. She began her career in 1987 with Messrs Shearn Delamore & Co (Advocates & Solicitors) and then moved on to Messrs Shook Lin & Bok (Advocates & Solicitors). Eventually, she set up her own legal practice under the style of Messrs Azlinda & AgnesChan in 1995. Throughout her career, she has provided advice on various corporate commercial matters and statutory compliances to many multinational companies.

In the years 2011 and 2012, Ms Chan served as the chairperson of the Corporate & Conveyancing Practice Committee of the Kuala Lumpur Bar Committee for two terms.

Furthermore, she was appointed as a member of the Board of Labuan Port Authority on September 29, 2017, and as a member of the Board of the Malaysian Rubber Council on May 30, 2016, by the respective Ministries.

Pang Yoke Nam

CEO

乐在工作中，爱在生活里
In living, live to the fullest of love and passion; in work, enjoy with joyful abundance.

---

After years of serving as the head of agency for multiple international insurance companies, the Chief Agency Officer of Allianz Malaysia and the provincial General Manager for Citic-Prudential China. Mr. Pang joined Buss in 2011.

Energetic & charismatic, Mr. Pang has dedicated the past 8 years driving the expansion and productivity of Buss. Ever willing to invest his time in Buss’ up and coming talents, he spearheaded our business partnership programme and agency productivity programme to cultivate more successful, young entrepreneurs. A key difference that puts Buss at the forefront of the game.

Shia Kim Choy

Executive Director & Principal Officer

持之以恒，持之以诚

---

---

Behind every successful consultant at Buss, is the dedicated Mr. Shia.

With over 3 decades of agency experience in AIA & Prudential, Mr. Shia knows this industry like the back of his hand. As part of the pioneering team during the establishment of Buss, his expertise in ensuring the smooth running of a large-scale agency has contributed in the steady and methodological expansion of Buss - from a team of 10 to over a 1000 strong today.

Mr. Shia maintains a close relationship with our strategic partners as we work hand in hand to serve Malaysians better through life insurance plans. He also works closely with our consultants, guiding their approach and creating success. Leading the team with his experience and serving with his heart, the doors to Mr. Shia’s principal office are always open; all you need to do is knock.

Lee Wei Lih

Executive Director

---

---

As a man of finance, it’s more than just a numbers game for our dynamic executive director. Focused on strategy, efficiency and growth, Wei Lih bridges traditional best practices and modern strategy, future-proofing our stake in this competitive industry.

Under his leadership, the operation of Buss has been thrusted into the 21st century while retaining crucial formalities that serve as the heart and soul of a reliable insurance practitioner. Always threading the tightrope with calculated discretion, Wei Lih maintains this delicate balance and Buss remains the industry leader with the highest percentage of young entrepreneurs working under Buss. Insurance is a “sunset” industry we hear you say? We say, myth debunked!

Charles Chan

Head of Training & Development

Making dreams come true

---

Deeply knowledgeable, Charles has spent over 25 years refining his skills & expertise in the insurance industry as Head of Training, Director of Agencies, and Head of Bancassurance in AIA and Prudential.

Adding to his long list of credentials, our resident trainer has obtained numerous personal financial planning qualifications, namely ChFC, CFP, and RFP, as well as authored 5 books.

His persistent pursuit of knowledge and passion for growth have cultivated a dynamic work ethic at Buss, bolstering productivity and quality of talents. Needless to say, Charles has helped many young entrepreneurs achieve their million-dollar dreams. Perhaps you are next?

Leong Soo Ming

Head of Operation

Live life to the fullest and focus on the positive

---

Where there is a problem, Soo Ming will always find a way. Her expertise in underwriting and broad experience in navigating complicated issues within the insurance industry make Soo Ming our go-to person for any complex cases.

From medical cases to financial cases, she serves as the advisor, liaison, and subject matter expert, resolving countless of challenging cases. Her knowledge and expertise have been imperative in achieving fair outcomes for our clients. Ever the great analyst and abstract thinker, when Soo Ming isn’t solving a case, she is streamlining our operations, keeping us on our toes and on the very top of our game.

Rudi Lim

Head of Information Technology Services

---

Rudi Lim brings over 15 years of dynamic leadership in technology and product development, marked by a distinguished career spanning key roles at prominent organizations including Grab and GovTech. With a track record of spearheading over 30 innovative projects across diverse industries and serving more than 30 million users, Rudi has consistently applied research insights and strategic vision to drive impactful product development processes. His deep expertise in Human Factors has been pivotal in advancing initiatives like electric vehicles and AI to enhance social mobility and quality of life.

As a Principal Product Manager at GovTech, Rudi led R&D initiatives integrating AI Computer Vision to facilitate communication for the hearing-impaired. His leadership catalyzed a forward-thinking culture, fostering solutions that redefine industry standards.

At Buss, his extensive expertise promises to drive technological excellence and innovation in Information Technology Services. His wealth of experience and strategic acumen will play a pivotal role in advancing Buss’ capabilities, fostering growth, and delivering cutting-edge solutions.

Pong Chong Ken

Senior Training Manager

Live Life, Touch Lives

---

After being a teacher for 9 years, Mr. Pong joined the insurance industry in 1991, rising up the ranks quickly by building and running his own agency. His vocation as an educator led him to join Buss’ training and development team in 2006, imparting his wealth of knowledge and experience to our consultants.

As a key member of Buss’ training faculty, Mr. Pong has trained and developed our business partners with a relentless sense of duty. He implemented the Consistent Producer Club - a productivity habit program, improving the overall work ethics, leadership, and performance. If you are after outstanding personal and entrepreneurial success, Mr. Pong is the man to keep you on track.